Malnourishment is a serious concern in India. Children aged 0-6 years are most vulnerable to malnutrition, especially amongst the most marginalised communities in India. If poorly nourished, they suffer up to 160 days of illness each year. Poor nutrition plays a role in at least half of the 10.9 million child deaths every year in India.
On the occasion of World Hunger Day, CARE India in collaboration with ‘foodpanda’- an online food delivery marketplace, launched a month long campaign called ‘Share your Plate' on May 28,2015, with a determined vision to bring nourishment to children.
CARE India works in close collaboration with State and Central Government, and other partner organisations to secure accessible and quality maternal and child healthcare among marginalised communities. We work towards identifying the root causes of healthcare challenges, provide innovative solutions, and help implement secure and quality healthcare services in India. CARE is currently working closely with the communities in Bihar, Chhattisgarh and West Bengal through nutrition programmes like SEHAT, Briddhi, MPNP and others.
In support of our partnership with foodpanda, a dedicated webpage on the CARE India website was created. CARE social media fans and followers visited the page. In order to raise funds, we requested our loyal followers to donate the amount which they intended to spend on a single dinner, to be passed on for the benefit of a malnourished child, deprived of one square meal a day. They were also encouraged to share, re-tweet and re-post from CARE India’s social media platforms in order to support our fight against hunger and malnutrition!
foodpanda contributed by driving traffic to the page by promoting the campaign "Share your plate", across all their platforms and employees.
Overall, the campaign was a success in building awareness, understanding and support about malnutrition among a wide populace. CARE India looks forward to strengthening the partnership with foodpanda through many more collaborative campaigns in future.