campaigns

CARE India organizes number of campaigns to promote the empowerment of women and girls in the society, and to enhance the visibility of our work.

Reducing Gender Based Violence For Empowerment of Women

Tweet this On #IWD2017 we celebrate the achievement of women and men driving positive change for gender equity. #BeBoldForChange http://bit.ly/2mkQmev

CARE India marks International Women’s Day every year to celebrate the cause of women empowerment, especially women and girls from marginalised communities. 

This year, in line with United Nation’s theme for International Women's Day (IWD) on March 8th - #BeBoldForChange, CARE India joins the movement to accelerate gender parity across the world, by sharing bold actions that have been have undertaken so far, or that need to be taken in the future both at an individual and organizational level to progress the gender agenda.

CARE India is organizing an event - "International Women's Day #BeBoldForChange : Reducing Gender Based Violence for Empowerment of Women" on March 7, 2017 at India Habitat Centre to create a forum for discussion around Gender Based Violence (GBV) in India. Several peer organizations will participate in the event and share their experiences/perspectives on working towards eliminating GBV against women.

The event will host an exclusive session on various experiences/expertise around work on Domestic Violence and status of the Protection for Women against Domestic Violence (PWDV) Act implementation across different parts of the country. 

The event will also feature expert’ views and experience of working on GBV issues for empowerment of women across different parts of the country.  CARE India will also bring in its experience from one of the projects on Nutrition in the state of Madhya Pradesh, showcasing bold steps undertaken by men and boys to emphasize the important role men and boys can play to address Gender Based Violence in the society.  

Click here to download the agenda of the event.

Watch here for #BeBoldForChange pictures.

About CARE India

CARE has been working in India for over 65 years, focusing on ending poverty and social injustice, through well-planned and comprehensive programs in health, education, livelihoods and disaster preparedness and response. The organisation’s overall goal is the empowerment of women and girls from poor and marginalized communities leading to improvement in their lives and livelihoods. CARE India a member of the CARE International Confederation working in over 85 countries, for a world where all people live in dignity and security.

In India, CARE focuses on the empowerment of women and girls because they are disproportionately affected by poverty and discrimination and suffer abuse and violations in the realization of their rights, entitlements, access, and control over resources. Also, experience shows that, when equipped with the proper resources, women have the power to help whole families and entire communities overcome poverty, marginalization and social injustice.

 

Malnourishment is a serious concern in India. Children aged 0-6 years are most vulnerable to malnutrition, especially amongst the most marginalised communities in India. If poorly nourished, they suffer up to 160 days of illness each year. Poor nutrition plays a role in at least half of the 10.9 million child deaths every year in India.

On the occasion of World Hunger Day, CARE India in collaboration with ‘foodpanda’-  an online food delivery marketplace, launched a month long campaign called ‘Share your Plate' on May 28,2015, with a determined vision to bring nourishment to children.

CARE India works in close collaboration with State and Central Government, and other partner organisations to secure accessible and quality maternal and child healthcare among marginalised communities. We work towards identifying the root causes of healthcare challenges, provide innovative solutions, and help implement secure and quality healthcare services in India. CARE is currently working closely with the communities in Bihar, Chhattisgarh and West Bengal  through nutrition programmes like SEHAT, Briddhi, MPNP and others.

In support of our partnership with foodpanda, a dedicated webpage on the CARE India website was created. CARE social media fans and followers visited the page. In order to raise funds, we requested our loyal followers to donate the amount which they intended to spend on a single dinner, to be passed on for the benefit of a malnourished child, deprived of one square meal a day. They were also encouraged to share, re-tweet and re-post from CARE India’s social media platforms in order to support our fight against hunger and malnutrition!

foodpanda contributed by driving traffic to the page by promoting the campaign "Share your plate", across all their platforms and employees.

Overall, the campaign was a success in building awareness, understanding and support about malnutrition among a wide populace.  CARE India looks forward to strengthening the partnership with foodpanda through many more collaborative campaigns in future.

 

CARE India marks International Women’s Day every year to celebrate the cause of women empowerment, especially women and girls from marginalised communities. International Women’s Day 2015 was a PAN India event with state teams from all corners of the country conducted engaging and informative activities to promote the significance of this important day. 

CARE India Headquarters at New Delhi partnered with Kingdom of Dreams wherein engaging activities were conducted for spreading awareness about women empowerment and CARE India’s work.
The projects and states which participated in International Women’s Day celebrations 2015 are:

  • Chhattisgarh
  • Gujarat
  • Madhya Pradesh
  • Odisha
  • Rajasthan
  • Tamil Nadu
  • Uttar Pradesh
  • West Bengal

 
*Mumbai, Bengaluru and New Delhi offices conducted Fundraising Activities.

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