Shubh Mint

Strengthening capacities of Self-Help Groups to promote enterprise activities for MINT farmer families

Mint farmers in India produce 80% of the world’s supply of mint and rely on the crop to provide household liquidity. Declining soil health, increasing cost of production, and the degrading quality of inputs has decreased productivity and reduced farmer incomes. In Uttar Pradesh, women mint farmers face a variety of socio-economic challenges, such as gender inequality, food insecurity, and financial illiteracy, which have been exacerbated by COVID-19.

CARE India along with MARS is working on Solutions for Sustainable Development to support 4,755 women to overcome these challenges which improves their overall quality of life. Within this project, we are reaching to a large farmer base, primarily women who are part of 403 Self Help Groups ( SHG) with limited interventions that target smaller participant groups, who are given intensive support under key thematic areas.

Our Activities

Financial inclusion of women mint farmers and their households through financial literacy plus training programmes and application of gained knowledge by setting their own enterprises
Strengthening participants with life skills that include know yourself, critical thinking, problem solving, decision making, communication and interpersonal skills, along with leadership.
Building entrepreneurial capacities of the participants with focus upon agriculture and allied based enterprises
Promoting gender sensitization at three levels of the society – Men & boys of entrepreneur women, immediate communities, and relevant ecosystem stakeholders
Addressing learning disruptions, emerged due to pandemic, of adolescent children of SHG women

Implementation approach


Unlock women capacities	Enabling environment creation	Enterprise promotion support	Addressing Learning disruptions
Financial literacy Life skills and leadership Entrepreneurship	Counselling of women entrepreneur and their households Village level gender sensitization meetings Celebration of International Women’s Day Nukkar, Choupal, Puppet Show on gender issues Gender sensitization of ecosystem actors Training on access to entitlements	Exposure visits on enterprises Business plan development Enterprise setup and support	Education learning centres for adolescent children of SHG women Focus on learning gaps Opportunity to learn English Digital literacy